The EBIKE SUMMIT attracts leaders from across the ebike, micromobility and active travel sectors to set the strategic direction of the industry.
Enter the Blavatnik School of Government and then head right at reception where you will see the delegate registration deck in the foyer of the building. Find it on Google Maps.
Further details to follow.
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This panel will explore why the UK’s ebike market has under-indexed against other core cycling categories, and other comparable EU markets. They’ll touch upon topics such as the impact of safety concerns and consumer perception as well as affordability and accessibility.
Chris Boardman | Active Travel Commissioner, Active Travel England
Dan Boyle | Sustainability Manager, Halfords
This interactive session will explore how theories of behaviour change can be used to increase ebike uptake. Using examples from MP Smarter Travel’s Bikes for Business programmes in various UK cities, we’ll explore real and perceived barriers to eBike and eCargo bike adoption and how to overcome them.
As the digital age continues to dominate, online sales and marketing have become pivotal in shaping the growth trajectory of the ebike sector.This panel will explore the latest digital tools, e-commerce strategies, and targeted marketing tactics that can boost customer engagement and accelerate growth in the ebike market.
Laura McNally | Marketing Director, Auto Trader
Jamie will dive into commercial and behavioural innovations that inspire sustainable travel choices through ebikes. He'll showcase Forest's initiatives, which have already unlocked millions of low-carbon journeys in London, setting a powerful example of eco-friendly transportation.
Marc will uncover some of the key lessons the ebike sector can learn from the automotive industry, looking at strategies to elevate new-tech engagement, customer experience, and innovation. He’ll highlight key practices from automotive giants that can be adapted to boost market appeal, and technological advancement in the rapidly evolving ebike space.
This panel will tackle how the ebike industry can unite to promote a positive, responsible image. Experts will discuss enhancing safety, strengthening regulations, and showcasing best practices to ensure ebikes are seen as the go-to option in micromobility.
Phillip Darnton OBE | Chair, Bicycle Association
Monica Scigliano | Senior Policy Officer, Cycling UK
Despite the growing awareness of ebikes' benefits, their adoption remains disappointingly low. Could the way we talk about ebikes play a role in driving greater uptake? In this session, Monica will present Cycling UK’s insights on how to effectively frame ebikes - and cycling in general - to spark wider interest and increase demand.
